It’s a new marketing world.

74% of consumers rely on social media to inform their purchasing decisions
  • Gone are the days

    when what is said about your brand is the only thing that matters.
    Today, it’s who says it that’s important.

  • Social Influencers

    are people with significant networks who can speak about products or services with the ability to sway opinions in their favor.

  • 74% of consumers

    rely on social media when making their purchasing decisions.

#1 Insta
Gram Dec 2016

Leo Messi

leomessi Bienvenidos a la cuenta oficial de Instagram de Leo Messi / Welcome to the official Leo Messi Instagram account
Followed by 26.36M people.
Influences 1.34M people on average per post.

#2 Insta
Gram Dec 2016

Taylor Swift

taylorswift Born in 1989.
Followed by 51.94M people.
Influences 1.23M people on average per post.

#3 Insta
Gram Dec 2016

Kendall Jenner

Followed by 39.2M people.
Influences 1.18M people on average per post.

#4 Insta
Gram Dec 2016


Followed by 13.2M people.
Influences 999.65K people on average per post.

#5 Insta
Gram Dec 2016

Cristiano Ronaldo

cristiano Madrid
Followed by 33.75M people.
Influences 942.17K people on average per post.

#6 Insta
Gram Dec 2016

Louis Tomlinson

Followed by 6.21M people.
Influences 841.27K people on average per post.

#7 Insta
Gram Dec 2016

鹿 Han

Followed by 3.99M people.
Influences 812.77K people on average per post.

#8 Insta
Gram Dec 2016

Niall horan

niallhoran I do like stuff a good bit and doin activities with Deo @deodevine
Followed by 11.94M people.
Influences 777.65K people on average per post.

#9 Insta
Gram Dec 2016

Cara Delevingne

caradelevingne Don't worry, be happy ❤️ Embrace your weirdness 💥 STOP LABELLING, START LIVING 😘
Followed by 21.29M people.
Influences 774.12K people on average per post.

Become an Influencer on Instagram.

Skyrocket your Engagement, Likes & Followers. Even if you don't have time for it.
#10 Insta
Gram Dec 2016

Liam Payne

Followed by 6.82M people.
Influences 768.2K people on average per post.

#11 Insta
Gram Dec 2016


Followed by 4.58M people.
Influences 695.58K people on average per post.

#12 Insta
Gram Dec 2016


instagram Capturing and sharing the world's moments.
Followed by 107.31M people.
Influences 672.14K people on average per post.

#13 Insta
Gram Dec 2016


Followed by 48.5M people.
Influences 637.11K people on average per post.

#14 Insta
Gram Dec 2016

Kim Kardashian West

Followed by 48.59M people.
Influences 602.1K people on average per post.

#15 Insta
Gram Dec 2016


Followed by 4.66M people.
Influences 601.96K people on average per post.

#16 Insta
Gram Dec 2016


9gag 9GAG is your best source of happiness and awesomeness.
Followed by 21.26M people.
Influences 585.17K people on average per post.

#17 Insta
Gram Dec 2016

Zayn Malik

Followed by 3.91M people.
Influences 574.72K people on average per post.

#18 Insta
Gram Dec 2016

One Direction

onedirection The Official Instagram account for One Direction. PRE-ORDER Made in the A.M.: | Perfect:
Followed by 10.95M people.
Influences 557.85K people on average per post.

#19 Insta
Gram Dec 2016

Cameron Dallas

camerondallas Snapchat - CameronDallas Twitter - CameronDallas YouTube - TheeCameronDallas Vine - CameronDallas
Followed by 8.08M people.
Influences 551.95K people on average per post.

#20 Insta
Gram Dec 2016

Justin Timberlake

justintimberlake Official Instagram of Justin Timberlake
Followed by 16.36M people.
Influences 524.64K people on average per post.

This is a dynamic list ordered by the average number of people influenced per post.

Made with the technology from Colibri IO - experts in the brand visibility monitoring.

Top Influencers on Instagram

World's Top Influencers on Instagram by keyword or hashtags they use: 62milliongirls abc aboutlastnight abs abudhabi academy accessories act action actor actress add addict addicted adidas adidasoriginals adoptdontshop adorable ads adventurer advertis aesthetics africa african after again age agency agent ahs aint air aka alex ali alive all_shots allblack amateur amazon ambassador american amg amigos amo amor amore amsterdam anastasiabeverlyhills android angel angels animal ankara anniversary another ans antalya anyth aol app apparel apple aqui arab architecture area argentina arizona arsenal art arte artist artists arts artwork asia asian aspir assessoria athlete atl atlanta attitude audi aussie austin australia australian austria author autumn aventador aw15 award away babe backstage backtothefuture backtothefutureday badass badoo bae bag bahrain bali ball ballet balmain band bangkok bar barbie barcelona baseball basketball batman bay bayern bbm bday beach bear beard beast beastmode beat beats beautiful beautifuldestinations beauty beautyconnyc become bed been beer before behappy behindthescenes beijing beirut belgium believer bentley berlin bestfriend bestfriends besties between beverlyhills beyonce bff biggest bike bikini bin bio bir bird birthdaygirl bitch bkk blackandwhite block blogger blond blonde blood bloodmoon blueeyes bmw boanoite boat bodybuilder bodybuilding boho bomdia book books boom boots booty bordeaux bored boss boston boutique boxing boy boyfriend boys br bracelet brands brasil bravo brazil brazilian break breakfast breastcancerawareness bridal bride bright brisbane british brooklyn brother brothers brown brunch brunette bugatti bundesliga buongiorno burberry burger bvb cafe cake cali california called calm calvinklein camera campaign canada canadian canal cancer candy canon cantwait capture car cardio care carporn cars casual cat catch cats catsofinstagram cause celebrate celebration celebrity centralpark ceo certified challenge champ champagne champion champions championsleague chanel chanelairlines channel charity chat che cheerleader cheers chef chelsea chic chicago child children chile chill chillin chilling china chloe chocolate christ christian christianlouboutin church cinema class classic classy clean cleaneating cloth clothes clothing cloud clouds club coach coast coco code cofounder cold collab collaboration collaborations collection college cologne colombia color colorado colorful colors colour comedian comedy comes comment comments commercial como company competition composer compte con concert confidence confident connect consultant contacto contest converse cook cooking copyright cosmetics could country couple couture cover cozy cr7 created creative credits crew croatia crossfit cry cuenta culture cup current currentmood custom dad daddy dallas dan danc dance dancer danielwellington dapper dark das datenight daughter david dayoff days dead death debut decor dedicated dedication deep delicious denim denmark der des desert design designer dessert destination destiny details determination detox detroit deus diamond diamonds diego diet different digital dinner dior dios director discount discover disney disneyland diva diy doctor dodgers doesnt dog dogs dogsofinstagram doha dolcegabbana doll done donuts dope dortmund down drake draw drawing dreambig dreamer dreamteam dress drink drinks drive driver dubai dwts dxb each east easy eat eatclean edit editor editorial edm education egypt elegance elegant elite else emirates emmy emmys emoji empire end energy engaged engineer england english enough enter entertainer entertainment entrepreneur epic espa estate etc euro2016 europe even event events ever everyday everyone excited exclusive exercise experience expert explore explorer eye f4f fabulous face facts fail faith fake fallfashion fam familia familyfirst familytime famous fanart fashion fashionable fashionblog fashionblogger fashionista fashionshow fashionweek fast fat father favorite fcb fear feat feel feliz fendi fenomenoz ferrari festival fifa16 fifa fight fighter film filmmaker finally fine finland fire firstdayoffall fish fit fitfam fitgirl fitlife fitness fitnessaddict fitnessmodel fitspo fittea flashback flashbackfriday flawless flex florida flower flowers fly focus follow4follow followback follower followforfollow food foodgasm foodie foodpics foodporn foods football footballer forcefriday ford forest forget former foto fotos foundation founder fox france frankfurt freak freedom freelance freestyle french friendship friyay fruit fuck funniest funtimes futbol gains galatasaray galaxy gallery gameday gamer games gang garden gay gayboy gentleman georgia german germany getfit ghost gift girl girlfriend girlpower girls girlsnight girly giveaway givenchy glam glamour glasses glitter globalgoals globe glutenfree go goal godbless godisgood goes golden golf goodday goodlife goodnight goodtimes goodvibes google gopro gorgeous grace graffiti graphic grateful gratitude great greatest 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musical musician musicvideo must mustang musthave mycalvins mylife mylove myself nail nailart namaste napoli nasa nashville natgeo nationalcoffeeday nationaldessertday natural nba nerd netflix netherlands neverforget nevergiveup neverstopexploring newcollection newest newmusic newyork newyorkcity newzealand neymar nfl nightlife nightout nike nikon noexcuses nomakeup non north norway noth notifications november nutrition nyc nycc nyfw nyxcosmetics obsessed oct october office officiel oktoberfest oldschool olympia oman omg once onelove ootd ootn open orange order oregon org organic oscar others outdoors outfit outfitoftheday outfits owner pain painting paper para paradise paris parisfashionweek park partner party passion passionate passionpassport paulo per perfection perfil performance performer persian personality personaltrainer perth pet pets pfw philadelphia philanthropist phone photograph photographer photographers photography photoshoot phuket physique piano pic picture pilates pin pizza place places planet plus pnw poet poland polo pool pop por porsche portland portrait portugal positive positivevibes positivity posted potd pour power prada pray preorder presenter president press pride primeknit princess print prints private producer production products professional profile profissional progress project promoter promotion promotions protein psg public published puma pumpkin puppylove purchase purple purpose put qatar qotd quality queens questions quote quoteoftheday race radio rain rainbow rainyday raised ralphlauren random rap rapper raw rayban read ready reality really realmadrid recipe recipes record records redcarpet reebok reflection relationship relationshipgoals relax remember remix represented rescue resmi respect rest restaurant retro rich ride rihanna ring rio riodejaneiro rip riseandgrind river riyadh road rock rockinrio rolex rollsroyce roma romance romantic rome ronaldo rooney rose roses rugby runn runner running runway russia russian rwc2015 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